If you’ve spent any time studying marketing, then you’ve probably come across many examples of digital marketing methods. While there are many forms of marketing (and advertising) that can be classified as digital in nature, the most common examples of digital marketing include blogging, podcasts, video marketing, podcasting, RSS feeds and more. If you’re new to the world of online marketing and would like to start seeing the return on your marketing investments quickly, then you should learn about a few examples of digital marketing techniques that you can put to good use today. These are just some examples of digital marketing venues, and with what you choose to implement, it’s important to study digital marketing analytics reports from time-to-time to know which digital channels yield the highest return on investment so as to allocate the appropriate budgets accordingly.
Blogging is a way in which many marketing professionals are discovering to be a very effective way to get into the minds and hearts of prospective customers. The best part is that blogging doesn’t require much up-front capital, which makes it a very “do-it-yourself” type of campaign. Google’s AdSense program is one example of a blogging platform that you can tap into for your online advertising needs. You don’t need to make any money by writing articles and then publishing them; Google’s AdSense program pays you whenever someone clicks on an ad within your blog. You can track the clicks and sales that you generate through Google Analytics.
Podcasting has become a popular way to get information across to people interested in your products and services. One of the benefits to digital marketing offers in this arena is that you can create an audio version of your product/services, podcast it and then mail it out in CDs, DVDs or by email. This type of marketing is highly targeted and as a result, very lucrative for those who have a deep understanding of subject matter and an interest in speaking to an audience. A good example of a digital media campaign that utilizes podcasts is the Make Money podcast, which gives information about how to make money from home. Because it’s hosted on the internet, it can be easily distributed without any additional investment required.
Social media is also one of the more interesting examples of digital marketing tactics. Social media allows you to interact with people, listen to their comments, and in some cases, actually ask them questions relevant to the product or service that you’re attempting to market. You can use social networking sites such as Facebook, Twitter and LinkedIn to find potential customers. You can then follow up with these consumers, which will lead to more interaction and ultimately, more sales. There are certain strategies that you need to employ when using social media to effectively market to your target market.
If you’re interested in email marketing, you may be surprised to learn that there are many good examples of digital marketing and online marketing strategies that will allow you to achieve this goal at a very low cost. Email autoresponders are a great example of an online marketing strategy that allows you to send a customized email to each subscriber. This in turn allows you to better personalize your messages to ensure that your audience will only open and read emails that are relevant to their needs. Another example of an email autoresponder is known as auto-responder. With an auto-responder, a business owner allows their subscriber to set their own parameters so that they receive timely messages.
The last example is known as content marketing or indigenous advertising. Content marketing is done through various means including blog posts, press releases and podcasting. In essence, a content marketing campaign is a campaign that is designed to promote your brand through various forms of communication. Although content marketing does not require a large budget, the results can have a dramatic impact on the bottom line.
